Best Amazon DSP Advertising Agency
5 Best Amazon DSP Advertising Agency Comparison Guide Updated for 2026
Amazon DSP (Demand-Side Platform) advertising has become essential for brands and sellers looking to maximize their visibility and reach across Amazon’s vast ecosystem. However, with so many agencies claiming expertise, it can be difficult to understand which partner actually delivers results for your specific needs.
This comparison guide breaks down exactly what each leading Amazon DSP agency does, what they don’t do, their pricing models, ideal client profiles, and real capabilities. Whether you’re a small Amazon seller, mid-market brand, or enterprise, this detailed comparison will help you make an informed decision.
What is Amazon DSP Advertising?
Amazon DSP advertising is a programmatic advertising platform that allows brands to buy display and video ads across Amazon’s network and third-party websites. Unlike Amazon Sponsored Ads (PPC), DSP offers access to first-party audience data, broader reach beyond Amazon.com, and sophisticated targeting capabilities. DSP typically requires higher budgets and delivers results through brand building and retargeting—not just immediate conversions.
The 5 Best Amazon DSP Advertising Agency List for 2026
1. The Boost Social
What They Do:
The Boost Social specializes specifically in Amazon advertising with deep expertise in Amazon DSP campaign strategy and execution. Their core competency is managing Amazon DSP campaigns from strategy through optimization, with a particular focus on audience targeting and conversion optimization.
Specific Services Offered:
- Amazon DSP Campaign Management: Full-service DSP campaign setup, targeting strategy, and ongoing optimization. They handle audience segmentation, bid management, and creative recommendations.
- Amazon PPC Optimization: Complementary Sponsored Products and Sponsored Brands management to work alongside DSP campaigns.
- UGC Marketing Integration: User-generated content strategy specifically designed to amplify DSP and PPC efforts, creating cohesive messaging across channels.
- SEO for Amazon Sellers: On-site optimization for Amazon product listings and brand stores to support paid advertising efforts.
- Custom Strategy Development: Personalized approach tailored to individual brand challenges, competitive landscape, and business goals.
Campaign Approach: The Boost Social takes a holistic view of Amazon advertising, not treating DSP in isolation. They integrate DSP campaigns with PPC strategies and organic optimization, recognizing that successful Amazon brands need presence across multiple channels.
Team & Account Management: Based on their website, they provide dedicated account support with emphasis on personalized strategy rather than purely automated platform management.
What They Don’t Do:
- Multi-Channel Advertising (Limited): Their primary focus is Amazon and Amazon-adjacent channels. They don’t appear to be a full-service agency managing Google, Facebook, or other platform advertising at scale.
- Affiliate Marketing Management: Not positioned as specialists in Amazon affiliate programs or influencer partnerships.
- Large-Scale Content Production: While they recommend UGC, they appear to partner with content creators rather than producing content in-house at scale.
- E-commerce Fulfillment Services: They don’t handle logistics, inventory management, or product sourcing.
Pricing Model:
Not explicitly stated on their website, but typical agency models suggest:
- Likely management fee structure (percentage of ad spend or flat retainer)
- Minimum spend requirements common in specialized agencies
- Starting with $1,000+ monthly ad spend minimums
Ideal For:
- Amazon sellers and brands with $3,000+ monthly advertising budget
- Brands wanting integrated DSP + PPC + SEO strategy
- Companies prioritizing personalized account management over automation
- Sellers seeking to build authority on Amazon specifically
- Brands comfortable with agency-managed approach over self-service platforms
Client Profile:
Based on testimonials, they work with online retailers, tech startups, and established brands—suggesting mid-market focus rather than enterprise-only or micro-sellers.
What You Get With Them:
- Strategic partnership approach to Amazon advertising
- Integrated PPC + DSP + SEO recommendations
- Optimization focused on ROAS and conversion improvements
- Regular communication and personalized account management
- Industry expertise in Amazon-specific best practices
2. Perpetua
What They Do:
Perpetua is our second best Amazon DSP advertising agency. It’s a SaaS platform-first agency that uses AI and machine learning to automate and optimize Amazon advertising campaigns. They’re positioned as the “AI-powered” alternative to traditional agency management.
Specific Services Offered:
- AI-Powered Campaign Automation: Machine learning algorithms automatically adjust bids, budgets, and targeting across Sponsored Products, Sponsored Brands, and DSP campaigns.
- Multi-Channel Campaign Management: Manages advertising across Amazon, Walmart, and other e-commerce platforms from a single dashboard.
- Demand Forecasting: AI predicts seasonal trends and demand fluctuations to adjust spending proactively.
- Keyword and Audience Intelligence: Automated analysis to identify high-performing keywords, audiences, and targeting opportunities.
- Real-Time Optimization: Continuous, automated adjustments (sometimes hourly) based on performance data.
- Cross-Channel Attribution: Connects advertising spend to actual sales across multiple channels and touchpoints.
- Reporting & Analytics Dashboard: Centralized dashboard showing performance across all channels and campaigns.
Campaign Approach: Perpetua operates primarily as a software platform with human support. The platform does most of the optimization work automatically, with account managers providing strategic oversight rather than day-to-day management.
Team & Account Management: You get a dedicated account manager, but optimization is largely algorithm-driven. This means less hands-on optimization but more scalability.
What They Don’t Do:
- Creative Development: They don’t create ad copy, design ads, or produce creative assets. You must supply these.
- Content Marketing/SEO: No organic content strategy, blog development, or SEO services. DSP is their focus, not holistic digital marketing.
- UGC or Influencer Management: They don’t develop user-generated content strategies or manage creator partnerships.
- Listing Optimization: While they manage paid ads, they don’t optimize your product listings, titles, or backend keywords.
- Customer Service Integration: No help with Amazon A+ content, brand store management, or customer communication.
- Strategic Consulting (Limited): The focus is automation, not deep strategic consulting. For complex brand positioning questions, you may need outside consultation.
Pricing Model:
- Percentage of Ad Spend: Typically 15-20% of monthly ad spend (exact rates vary by volume)
- Minimum Spend: Usually $10,000+ in monthly advertising spend to qualify
- Platform Fee + Management: Some plans include both a base fee and a percentage of spend
- Volume Discounts: Lower percentages for higher-spend accounts ($50,000+ monthly)
Ideal For:
- Mid to large brands with $10,000+ monthly ad spend
- Companies wanting “set and forget” automation without heavy management
- Sellers on multiple platforms (Amazon, Walmart) wanting centralized management
- Brands comfortable letting AI make optimization decisions
- Companies with internal teams to handle creative and strategy
Client Profile:
Perpetua serves mid-market to enterprise brands. Their platform is built for scale and sophisticated multi-channel campaigns, not for micro-sellers or sole proprietors.
What You Get With Them:
- Automated bid management and budget optimization
- Multi-channel advertising from one dashboard
- Machine learning continuously improving campaign performance
- Centralized reporting and analytics
- Scalability for growing brands with increasing complexity
3. Marin Software
What They Do:
Marin Software is an enterprise-grade advertising management platform focused on complex, multi-channel advertising portfolios. They serve larger companies managing significant budgets across multiple channels and brands.
Specific Services Offered:
- Enterprise Campaign Management: It’s ranked as a third best Amazon DSP advertising agency and it’s a full-service management of advertising across Amazon, Google Shopping, Google Ads, Facebook, Instagram, and Walmart.
- Advanced Bid Management: Rules-based and automated bid optimization with sophisticated constraints and business rules.
- Portfolio Analytics & Attribution: Cross-channel attribution modeling showing how different channels and campaigns contribute to revenue.
- Budget Allocation Tools: Sophisticated budget allocation across channels and campaigns based on performance.
- API Integration: Deep integrations with multiple platforms and custom business systems.
- Custom Reporting: Build custom reports tailored to specific business needs and KPIs.
- Conversion Tracking: Advanced cross-domain conversion tracking and remarketing audience building.
Campaign Approach: Marin is platform-agnostic but enterprise-focused. They treat Amazon DSP as one piece of a larger advertising ecosystem, ideal for companies with complex, multi-brand, multi-channel strategies.
Team & Account Management: Dedicated account manager and implementation team. Marin typically requires setup and training because the platform is complex and feature-rich. They provide ongoing optimization and strategic guidance.
What They Don’t Do:
- Creative Development: No ad design, copywriting, or creative production.
- Content Strategy: No SEO, organic content development, or long-form digital marketing.
- Social Media Management: While they can manage ads on social platforms, they don’t manage community, content calendars, or engagement.
- Email Marketing: Not their focus area.
- Product/Listing Optimization: DSP and PPC management only; they don’t optimize your actual product pages or listings.
- Small-Business Packages: Marin is enterprise-focused and doesn’t serve micro-sellers or very small budgets.
- Hands-Off Management: Requires active participation from your team in strategy and reporting review.
Pricing Model:
- Not Publicly Listed: Enterprise pricing is custom-quoted
- Likely Structure: Base fee ($5,000+/month) + percentage of managed ad spend
- Implementation Fees: Setup and configuration fees typical for enterprise platforms
- Minimum Spend: Likely $50,000+ monthly ad spend minimum
Ideal For:
- Large brands and enterprises with $50,000+ monthly advertising budget
- Companies advertising across multiple channels and needing centralized management
- Brands that need sophisticated attribution and ROI tracking
- Organizations with dedicated marketing ops teams
- Companies with complex business rules and budget allocation needs
Client Profile:
Enterprise brands, large retailers, multi-brand companies. Marin serves companies where advertising is a significant revenue driver and requires sophisticated management.
What You Get With Them:
- Enterprise-grade platform for managing complex advertising
- Sophisticated cross-channel attribution and reporting
- Dedicated implementation and account management
- Advanced analytics and custom insights
- Scalability for multi-million-dollar ad budgets
4. Skai
What They Do:
Skai provides an AI-driven automation platform specifically built for e-commerce advertising. The fourth best Amazon DSP advertising agency is positioned between pure automation platforms and full-service agencies, offering technology with human support.
Specific Services Offered:
- Automated Bid Management: AI adjusts bids across Amazon DSP, Sponsored Products/Brands, and other channels based on real-time performance.
- Inventory-Driven Advertising: Ties advertising spend to inventory levels, automatically increasing spend for well-stocked items and decreasing for out-of-stock products.
- Competitive Bidding Intelligence: Monitors competitor bids and adjusts your positioning in real-time.
- Demand Forecasting: Predicts seasonal and trend-based demand to proactively adjust campaigns.
- Multi-Channel Optimization: Manages Amazon, Google Shopping, Walmart, and other platforms with unified logic.
- Campaign Automation: Rules-based campaign creation and management (e.g., automatically create campaigns for new products).
- Analytics & Performance Insights: Dashboard showing performance across channels with actionable recommendations.
Campaign Approach: Skai is heavily automation-focused. Once you set business rules and budgets, the AI handles most day-to-day optimization. Human strategists provide quarterly or semi-annual reviews.
Team & Account Management: Lighter-touch account management focused on strategy setting and quarterly business reviews rather than weekly optimization calls.
What They Don’t Do:
- Creative Development: No ad design, copy, or video production.
- Content Marketing: No SEO, content calendars, or organic marketing strategy.
- Listing Optimization: Doesn’t optimize product titles, descriptions, or A+ content.
- Customer Research: Limited insights into customer behavior beyond what’s visible in advertising data.
- Brand Strategy Consulting: Not positioned as strategic brand consultants; they’re technology-focused.
- Email or SMS Marketing: Focus is paid advertising only.
- Setup & Implementation: Limited hands-on setup; you handle most platform configuration.
Pricing Model:
- Percentage of Ad Spend: Typically 10-15% of monthly ad spend
- Minimum Spend: Usually $15,000+ in monthly advertising spend
- Tiered Pricing: Lower percentages at higher spend levels
- No Hidden Fees: Generally transparent pricing structure
Ideal For:
- Growing e-commerce brands with $10,000-$100,000+ monthly ad spend
- Sellers wanting AI automation without huge enterprise fees
- Companies comfortable with technology-first approach
- Brands with inventory management systems that can integrate with Skai
- Sellers with multiple SKUs or seasonal product lines
- Companies wanting quarterly strategic reviews rather than hands-on weekly management
Client Profile:
Mid-market e-commerce brands, Amazon sellers with significant catalogs, direct-to-consumer brands. More scalable than boutique agencies but more hands-on than enterprise platforms.
What You Get With Them:
- AI-powered bid and budget optimization
- Automated campaign management and adjustments
- Real-time competitive intelligence
- Inventory-aware advertising
- Quarterly strategic reviews and optimization recommendations
5. DataBox
What They Do:
The fifth best Amazon DSP advertising agency is DataBox, because it is primarily a business intelligence and analytics platform that has expanded into advertising management and optimization. They position themselves as the “reporting and insights” solution for e-commerce brands.
Specific Services Offered:
- Advertising Performance Dashboards: Centralized dashboards connecting Amazon DSP, Sponsored Ads, Google Ads, and other advertising platforms.
- Custom Metrics & KPIs: Build custom dashboards showing metrics important to your business (ROAS, CAC, profit margin, etc.).
- Data Integration: Connects advertising data with financial systems, inventory systems, and CRM platforms.
- Automated Reporting: Generates scheduled reports automatically sent to stakeholders.
- Real-Time Alerts: Notifications when campaigns deviate from expected performance.
- Benchmarking: Compare your performance against industry benchmarks and historical trends.
- Campaign Analytics: Detailed analytics on campaign performance with drill-down capabilities.
Campaign Approach: DataBox is analytics-first. Their value comes from providing visibility into advertising performance, not from hands-on optimization. They show you what’s working and what isn’t, but optimization decisions rest with you or your advertising manager.
Team & Account Management: Limited account management. DataBox provides implementation support to set up your dashboards, then operates on a more self-service model. Not a hands-on optimization partner.
What They Don’t Do:
- Campaign Management: They don’t actively manage bids, budgets, or targeting. That’s your responsibility.
- Creative Development: No ad design, copy, or asset creation.
- Strategic Consulting: Limited hands-on strategy work. They provide data and insights, but you must interpret and act on them.
- Bid Optimization: No automated bid management or optimization algorithms.
- Listing Optimization: Doesn’t optimize product pages or listings.
- Integration with Underperforming Platforms: Focus is on major platforms; smaller or niche channels may not integrate well.
- Real-Time Optimization: The platform reports on performance; it doesn’t automatically adjust campaigns.
Pricing Model:
- Tiered Pricing: Based on data points, dashboards, and data connectors
- Typical Range: $500-$5,000+ monthly depending on complexity and usage
- No Ad Spend Fee: DataBox doesn’t charge a percentage of advertising spend
- Implementation Fee: Setup and dashboard customization may include one-time or project fees
Ideal For:
- Brands who already have in-house advertising management or use another agency
- Companies wanting better visibility into advertising performance
- Organizations needing custom reporting to executives or boards
- Sellers with multiple advertising accounts wanting centralized dashboards
- Finance-focused companies that need profit margin and cost-per-acquisition tracking
- Teams that want to make optimization decisions themselves, not delegate to an agency
Client Profile:
Self-directed sellers and brands, companies with in-house marketing teams, finance-conscious organizations, and brands already working with other advertising partners.
What You Get With Them:
- Comprehensive advertising performance visibility
- Custom dashboards tailored to your KPIs
- Automated, scheduled reporting
- Real-time performance alerts
- Data integration with financial and operational systems
Detailed Comparison Table
| Factor | The Boost Social | Perpetua | Marin Software | Skai | DataBox |
|---|---|---|---|---|---|
| Primary Service | Full-Service DSP + PPC Agency | AI Automation Platform | Enterprise Multi-Channel Platform | E-Commerce AI Optimization | Analytics & Reporting |
| Minimum Ad Spend | $3,000 | $10,000+ | $50,000+ | $15,000+ | None (Analytics only) |
| Pricing | Likely % of spend + retainer | 15-20% of ad spend | Custom enterprise | 10-15% of ad spend | $500-5,000+ monthly |
| Creative Development | Yes | No | No | No | No |
| Bid Management | Manual + Strategy | Fully Automated | Advanced Automated | Fully Automated | Reporting Only |
| Multi-Platform | Amazon-focused | Amazon, Walmart | 6+ platforms | Amazon, Google, Walmart | All major platforms |
| Account Management | Dedicated, High-Touch | Moderate | Dedicated, High-Touch | Light-Touch | Minimal |
| Best For | Amazon-Focused Brands | Growth-Stage Multi-Channel | Enterprise & Complex | Mid-Market Automation | Self-Directed Teams |
| Setup Complexity | None | Moderate | High | Moderate | Low-Moderate |
| Optimization Approach | Human-Driven Strategy | AI-Driven | Rules-Based + Human | AI-Driven | Data-Driven Self-Service |
How to Match Your Needs to the Right Agency
Choose The Boost Social If:
- Amazon is your primary sales channel
- You want personalized strategy and hands-on management
- You prefer a single agency handling DSP, PPC, and SEO
- Your budget is $3,000+ monthly
- You value direct communication with account managers
- You’re building long-term brand authority on Amazon
Choose Perpetua If:
- You sell on both Amazon and Walmart
- You want automation to handle optimization
- Your budget is $10,000+ monthly
- You prefer AI management over human optimization
- You want to scale without proportionally increasing management costs
- You need multi-channel reporting from one dashboard
Choose Marin Software If:
- You’re an enterprise with $50,000+ monthly ad spend
- You advertise across 4+ platforms (Amazon, Google, Facebook, etc.)
- You need sophisticated attribution and ROI tracking
- Your team has the capacity to engage with complex platforms
- You have custom business rules and constraints
- Your advertising is core to business strategy
Choose Skai If:
- You’re mid-market with $15,000-+ monthly ad spend
- You want automation without enterprise costs
- Your inventory changes frequently
- You sell multiple products with varying performance
- You prefer quarterly strategic reviews over weekly management
- You want inventory-aware advertising optimization
Choose DataBox If:
- You have internal advertising management or use other agencies
- You need better visibility into advertising performance
- You want custom dashboards and reporting
- Your team makes optimization decisions (you just need data)
- You need financial integration and profit margin tracking
- You’re looking for reporting solutions, not campaign management
Key Questions to Ask Each Amazon DSP Agency
Before deciding, ask these specific questions:
For All Agencies:
- What is your minimum monthly ad spend requirement?
- How do you structure pricing? (Flat fee, % of spend, hybrid?)
- What’s your average ROAS improvement? (Ask for data)
- How often will I speak with my account manager?
- What platforms do you manage beyond Amazon?
- How do you handle underperforming campaigns?
- Can you provide references from clients in my industry?
- What happens if I want to leave? (Notice period, contract terms?)
For The Boost Social Specifically:
- How do you integrate DSP with PPC strategy?
- What’s your approach to audience targeting and segmentation?
- Do you handle creative recommendations or just campaign management?
For Perpetua Specifically:
- How transparent are the AI’s optimization decisions?
- Can I set performance minimums or constraints?
- How does the platform handle new products or seasonal changes?
For Marin Software Specifically:
- What’s the typical implementation timeline?
- How much training/support is included?
- Can you integrate with our existing CRM or analytics tools?
For Skai Specifically:
- Can your system integrate with our inventory management software?
- How frequently does the AI adjust bids and budgets?
- What rules or constraints can I set?
For DataBox Specifically:
- Which advertising platforms integrate fully with your system?
- Can you create dashboards showing profit margin, not just ROAS?
- What’s the implementation timeline and cost?
Time to Make Your Decision
Selecting the right Amazon DSP advertising partner depends on three main factors:
- Budget Scale: Starting sellers use different partners than enterprises
- Management Preference: Some prefer hands-on agency relationships; others want automation
- Complexity: Multi-channel sellers need different solutions than Amazon-only sellers
The Boost Social excels as a strategic partner for brands prioritizing Amazon growth with personalized attention. Their integrated approach to DSP, PPC, and SEO positions them as an excellent choice for sellers wanting comprehensive Amazon expertise.
Perpetua, Skai, and Marin serve different segments of the multi-channel market, each with distinct strengths in automation, enterprise capability, and platform breadth.
DataBox serves teams that need visibility and custom reporting but manage campaigns themselves or with other partners.
Start with your budget, your sales channel strategy, and your management preference—then match those factors to the agency that best aligns with your needs.