Amazon Seller News Summary - Monday, December 8, 2025

Last Updated: Monday, December 8, 2025, 9:00 AM EST

🔥 Top Stories This Week

1. Major Fee Reductions Announced for EU Sellers in 2026

Announced: December 5, 2025

Amazon announced significant fee reductions coming to European sellers starting in 2026. While specific percentages are still being detailed by Amazon, this marks a major shift in their fee strategy for EU operations. This represents a strong competitive move to attract and retain EU-based sellers who have faced increasing fee pressures.

What This Means: EU sellers should expect improved profitability margins on FBA and referral fees. Review your 2026 budget projections to account for these reductions in your cost structure.

Action Item: Monitor your Seller Central notifications for specific fee reduction details in the coming weeks.

2. New Shoppable Video Features & Bulk Upload Tools Live

Announced: December 3, 2025

Amazon rolled out new capabilities for Sponsored Brands video advertising:

Bulk Upload for Video Ads – Sellers can now upload multiple video assets at once instead of one-by-one
Canva Templates – New pre-designed templates integration with Canva for easy video creation
Shoppable Video Format – Videos now support direct product purchases without leaving the video player

Impact on Your Business: These tools reduce the friction in creating professional video content. Early data shows video ads achieve 2.3x higher conversion rates than static images.

Action Item: Start creating video assets this week. Use the Canva templates to launch your first video campaign by week’s end.

3. New FBM (Fulfilled by Merchant) Features Released

Announced: December 3, 2025

For sellers using Fulfilled by Merchant, Amazon introduced:

Better visibility and tracking for FBM shipments
Enhanced control over your fulfillment process
Improved customer communication tools

This update appeals to sellers who prefer managing their own fulfillment but want better Amazon integration.

Who Should Care: Mid-size sellers with their own logistics or high-margin items where FBA fees aren’t efficient.

4. Amazon Ads Benchmarks Tool Now Available

Announced: December 1, 2025

Amazon launched a new Ads Benchmarks dashboard showing:

Industry-standard advertising metrics by category and product type
Performance comparisons to help optimize campaign strategy
ACOS (Advertising Cost of Sales) benchmarks by category
Spend efficiency data to identify underperforming campaigns

Why This Matters: You can now see if your ad performance is competitive. ACOS benchmarks reveal which campaigns need optimization vs. scaling.

Action Item: Log into your Amazon Ads dashboard and review your benchmarks against industry averages. Identify 2-3 underperforming campaigns for immediate optimization.

5. Returnless Refunds by Price Feature Now Live for US FBA

Announced: November 27, 2025

Amazon expanded the returnless refunds program, allowing sellers to offer refunds without requiring product returns for lower-priced items.

How It Works:

Set price thresholds (e.g., refund without return for items under $25)
Customers get their money back without shipping items back
Improves customer satisfaction while reducing return logistics costs

Financial Impact: Reduces your return processing costs and speeds up customer refunds. Average processing cost reduction: 30-40% on eligible orders.

Action Item: Enable returnless refunds for qualifying low-cost items in your inventory to reduce operational costs.

📋 Ongoing Updates to Monitor

FBA & Fulfillment Updates

LIT1 Fulfillment Center Closure

Announced: November 26, 2025
Amazon is closing the LIT1 fulfillment center, requiring affected sellers to redirect inventory to alternative facilities
Check your Seller Central for which FBA centers you should use going forward
Deadline: Confirm inventory redistribution plan within 30 days

New FBA Shipment Notifications

Real-time visibility into shipment status and delivery tracking
Better integration with your inventory management systems
Helps prevent stockouts and overstock situations

Seller-Fulfilled Prepaid Returns via UPS

New return option for large, heavy items using UPS
Reduces return shipping costs for non-FBA sellers
Available now for eligible product categories

Compliance & Account Health

Product Bundling Policy Update (Consumables)

New rules for bundled consumable products
Ensure bundles comply with individual product regulations
Review your bundled offerings for compliance

Account Health Scoring

Amazon continues enforcing stricter Account Health metrics
Target metrics: <1% order defect rate, <4% late shipment rate
Sellers below 75 score face restricted ad access

📊 What’s Coming Next

December Timeline

December 10-15:

Continued rollout of new advertising tools
Q4 inventory management critical period
Last opportunity to adjust pricing before year-end

December 20:

Holiday shipping cutoffs approach for guaranteed delivery
Peak customer service demand period begins
Monitor return rates closely

December 31:

Year-end inventory deadline for many sellers
Final chance to clear slow-moving inventory before January 1

January 2026 Announcements Expected

Detailed EU fee reduction specifics
New fee structure announcements (if any)
2026 seller initiatives and programs
Updated compliance requirements

💰 Fee & Pricing Intelligence

Current Fee Structure

Good News for US Sellers:

No fee increases scheduled for Q1 2026 (first time in years)
Inbound placement service fees reduced for oversized items
New parent ASINS get fee reductions through March 31, 2025

EU Sellers:

Major fee reductions coming in 2026
Exact details releasing in coming weeks
Budget conservatively until specifics are announced

🎯 Action Items for This Week

Critical (Complete This Week):

Check Seller Central for LIT1 fulfillment center impact on your account
Review your Account Health Score – ensure all metrics are green
Audit video content opportunities for new Canva/bulk upload tools
Check Ads Benchmarks dashboard to compare ACOS performance

Important (Complete by End of Week):

Enable returnless refunds for eligible low-priced items
Migrate FBA inventory if affected by LIT1 closure
Review product bundling policy for consumables compliance
Plan Q4 end-of-year inventory clearance strategy

Recommended (This Month):

Create first video ad using new Canva templates
Analyze underperforming campaigns using benchmarks data
Test FBM features if you have in-house fulfillment capability
Begin planning for EU fee reductions in budget for 2026

📢 Seller Central Resources

Announcements Hub: sell.amazon.com/blog/announcements
Seller Forums: Active discussions on policy updates and implementation
Help & Documentation: Complete guides on new features
Upcoming Events: Amazon Accelerate 2025 recordings and Q&A sessions

🔔 What You Might Have Missed Last Week

November 27: Returnless Refunds expansion
November 26: LIT1 Fulfillment Center closure announcement
November 12: New FBA shipment notifications rollout
November: Product Bundling policy updates

Summary: What Matters Most Today

For FBA Sellers: Focus on the LIT1 closure impact and enabling returnless refunds to reduce costs.

For Advertising-Focused Sellers: Start creating video content using the new bulk upload and Canva features. These will drive 2-3x better conversion rates.

For EU Sellers: Prepare for significant fee reductions coming in 2026. Adjust 2026 budgets conservatively now.

For All Sellers: Review your Account Health Score and ensure compliance with the latest policies. Poor scores restrict advertising access.

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Implement new features before competitors
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Identify optimization opportunities others miss

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