⚠️ Stop burning your budget on cold traffic! ⚠️

Follow this blueprint instead.

Campaign Performance Breakdown:

• Top Performer: 186 units sold, $9,070 in sales, 120.08 ROAS
• Consistent Winner: 225 units sold, $9,695 in sales, 50.51 ROAS
• Scale Success: 2,892 units sold, $117,861 in sales, 25.56 ROAS
• Mid-Funnel Champion: 318 units sold, $14,839 in sales, 49.46 ROAS

Total performance across all segments: 4,299 units and $179,265 in sales with consistently profitable ROAS ranging from 25-120.

You don’t need a bigger budget; you need a smarter strategy. Click play now and finally get the Amazon ROAS you’ve been dreaming of!

The Results That Made Industry Experts Take Notice

Brands leveraging Amazon DSP are seeing 3-4x higher ROAS compared to traditional display advertising, but most sellers are making three critical mistakes that cap their performance at single-digit returns.

The difference between a 2 ROAS campaign and a 120 ROAS campaign isn’t luck—it’s understanding which audiences convert and how to structure campaigns around proven buyer behavior patterns.

The Three-Tier Retargeting System That Delivered 120 ROAS

Tier 1: The 120 ROAS Sweet Spot (Premium Retargeting)

Target Audience: Recent product viewers (7-21 days) + past purchasers ready for Subscribe & Save Performance: 186 units, $9,070 sales, 120.08 ROAS Budget Allocation: 15-20% of total DSP spend

This segment represents your highest-intent audience—people who’ve engaged with your products recently but need that final push toward subscription. The key is timing the retargeting when purchase intent is peak but before they buy from competitors.

Why it works: If your brand wants to encourage repeat purchases or increase subscribe and save rates (SNS), you can utilize DSP to retarget past purchasers around the time when they would rebuy. The timing precision creates urgency without being pushy.

Tier 2: The Volume Generator (50 ROAS at Scale)

Target Audience: Extended product viewers (22-60 days) + similar product purchasers
Performance: 225 units, $9,695 sales, 50.51 ROAS Budget Allocation: 25-30% of total DSP spend

This tier captures people who showed interest but got distracted. Retargeting tactics including product view retargeting, competitor conquesting, and in-market segmentation to boost sales, resulting in ROaS ranging from 3.8 to 5.9 in respective markets—but the real opportunity lies in converting them to Subscribe & Save for long-term value.

Tier 3: The Foundation Builder (25+ ROAS with Maximum Volume)

Target Audience: Category browsers + lifestyle segments + lookalikes Performance: 2,892 units, $117,861 sales, 25.56 ROAS
Budget Allocation: 50-60% of total DSP spend

This is where most brands stop, satisfied with 25 ROAS. But smart brands use this tier as a qualification funnel, identifying high-potential customers for upper-tier campaigns.

The Subscribe & Save Conversion Sequence That Changes Everything

Most sellers treat Subscribe & Save as an afterthought. Here’s the exact sequence that turns one-time buyers into profitable subscribers:

Day 1-7 Post-Purchase: Welcome sequence with Subscribe & Save education

• Creative focus: “Never run out again” messaging
• Offer: 10% additional discount for S&S signup
• Targeting: Recent purchasers of consumable products

Day 8-30: Restock reminder sequence

• Creative focus: Usage-based triggers (“Time for your next order?”)
• Offer: Free shipping + S&S convenience messaging
• Targeting: Previous purchasers approaching typical reorder time

Day 31-90: Cross-sell sequence

• Creative focus: Complementary products they haven’t tried
• Offer: Bundle discounts exclusive to S&S subscribers
• Targeting: Current subscribers + high-LTV customers

The Budget Allocation Formula That Maximizes Performance

Based on the actual performance data, here’s how to distribute your DSP budget for maximum ROAS:

60% Lower-Funnel Retargeting (Your 25-50 ROAS campaigns)

• Recent product viewers (7-45 days)
• Cart abandoners
• Previous purchasers ready for S&S conversion

25% Mid-Funnel Nurturing (Your 10-25 ROAS campaigns)

• Extended product viewers (45-90 days)
• Similar product purchasers
• In-market category shoppers

15% Premium Targeting (Your 50-120 ROAS campaigns)

• High-intent micro-segments
• VIP customer reactivation
• Cross-sell to existing S&S subscribers

The Creative Strategy Behind 120 ROAS Performance

Static Display (60% of budget):

• Product-focused with clear S&S benefits
• Social proof elements (ratings, reviews)
• Urgency triggers (“Subscribe today, save 15%”)

Video Creative (30% of budget):

• Product demonstration + subscription benefits
• User-generated content and testimonials
• Behind-the-scenes brand storytelling

Dynamic Product Ads (10% of budget):

• Personalized product recommendations
• Real-time pricing and availability
• Cross-sell and upsell opportunities

Implementation Timeline: From Setup to 50+ ROAS in 30 Days

Week 1: Foundation Setup

• Audience creation and segmentation
• Pixel implementation and tracking setup
• Initial creative asset development

Week 2: Campaign Launch

• Start with Tier 3 audiences (broad retargeting)
• Daily budget monitoring and bid optimization
• Creative performance analysis

Week 3: Performance Optimization

• Launch Tier 1 and 2 campaigns
• Implement frequency capping (3-5 impressions per week)
• A/B test high-performing creatives

Week 4: Scale and Refine

• Increase budgets on top-performing segments
• Launch lookalike audiences based on converters
• Begin Subscribe & Save conversion sequences

The Metrics That Matter (Beyond ROAS)

While 120 ROAS grabs attention, these metrics determine long-term success:

Subscription Conversion Rate: 15-25% of retargeted customers should convert to S&S Customer Lifetime Value Increase: S&S customers typically show 3-5x higher LTV Incremental Sales Lift: Properly executed DSP should add 20-40% to total Amazon sales Cross-Category Performance: Use S&S success in one category to expand to others

Why Most Agencies Get This Wrong (And How to Avoid Their Mistakes)

Mistake #1: Treating all retargeting audiences equally Solution: Use the three-tier system with different creatives and budgets for each tier

Mistake #2: Focusing only on immediate ROAS
Solution: Measure subscription conversion rates and customer lifetime value impact

Mistake #3: Poor integration with existing Sponsored Ads Solution: Create unified messaging across all Amazon advertising touchpoints

The Next Level: Scaling Beyond 120 ROAS

Once you’ve mastered the fundamentals, these advanced tactics can push performance even higher:

Sequential Messaging Campaigns: Tell a story across multiple ad exposures Competitor Conquest: Target users who viewed competitor products
Seasonal Optimization: Adjust messaging and offers based on buying cycles Cross-Device Retargeting: Reach customers across all their devices and platforms

Your 30-Day Action Plan

Ready to replicate these results? Here’s your step-by-step blueprint:

1. Audit Your Current DSP Performance (Day 1-3)
2. Set Up Three-Tier Audience Segmentation (Day 4-7)
3. Create Tier-Specific Creative Assets (Day 8-14)
4. Launch Foundation Campaigns (Day 15-21)
5. Optimize and Scale Winners (Day 22-30)

The brands achieving 50-120 ROAS aren’t doing anything revolutionary—they’re just being more strategic about who they target, when they target them, and what message they deliver.

Stop wasting money on cold traffic. Start converting the warm audiences who already know and trust your brand.

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The data doesn’t lie: when executed correctly, Amazon DSP retargeting delivers the highest ROAS of any digital advertising strategy. The question isn’t whether it works—it’s whether you’re ready to implement it properly.

Want to see the exact campaign setups behind these 120 ROAS results? The complete implementation guide, including audience targeting templates and creative frameworks, is available for serious Amazon sellers ready to transform their advertising performance.

Explained by online industry legend Dejan Skeledzija from The Boost Social theboostsocial.com.