Amazon DSP Campaign Optimization Case Study for Beauty Brand on Pan-EU Marketplace
Amazon DSP Campaign Optimization Case Study This case study demonstrates how strategic Amazon Demand-Side Platform (DSP) management dramatically improved advertising performance for a multi-product ecommerce brand. Through data-driven campaign optimization, audience segmentation, and continuous testing, our agency achieved significant improvements in purchase rates, user engagement, and return on ad spend (ROAS). Client Background The Challenge…