About Us

At The Boost Social, our philosophy is simple: everything is data, and data always tells you what to do next.

Whether it’s Amazon advertising performance, email deliverability metrics, SEO ranking patterns, or website conversion flows, we treat every challenge as a structured problem with measurable inputs and outputs.

This mindset, championed by our Senior Strategist Dejan Skeledzija, has enabled us to solve virtually any data-driven problem across marketing disciplines, resulting in consistent revenue growth and profit optimization for brands in e-commerce, Amazon ecosystems, and beyond.

Our high-level strategic thinking, combined with deep technical execution experience across Amazon DSP, SEO, email marketing, and analytics, gives us unmatched insight into how systems interconnect and compound.

Where others see separate channels, we see feedback loops – and that perspective is what we apply across every sector and service we deliver.

Who We Work With

We focus on brands serious about scaling on Amazon who want strategy, not guesswork.

Teams that value direct access to a strategist who can explain every decision with numbers, not buzzwords.

Established sellers and aggregators who need a clear roadmap for pushing profitable growth, not just more ad spend.

Brands that want Amazon DSP, PPC, and UGC working together as one system instead of disconnected campaigns.

What We’re Known For

We built our reputation by treating Amazon advertising as an engineering problem: define constraints, test, iterate, and scale only what provably works.

  • Our Senior Strategist, Dejan Skeledzija, is recognized as an Amazon DSP expert, frequently associated with high-ROAS retargeting strategies and advanced audience segmentation.​
  • Dejan authored a field-tested Amazon DSP advertising book focused on real campaign data and implementation-ready strategies, not theory.
  • We’ve been featured in industry podcasts, webinars, and case studies where we break down how specific brands achieved ROAS in the 50–120 range using disciplined DSP setups.

How We Think About Strategy

Our starting point is always simple: “What is the fastest path to profitable, repeatable growth for this specific brand?”

  • We reject one-size-fits-all frameworks and instead build account structures around product purchase cycles, price points, and real shopper behavior.​
  • We prioritize warm audiences and retargeting loops before scaling cold traffic, which is how campaigns under our guidance reach ROAS in the triple digits.
  • Our strategies connect DSP, PPC, and listing optimization so that every dollar spent on ads compounds into stronger organic performance over time.

What We Do

Our Senior Strategist, Dejan Skeledzija, is responsible for translating messy account data into clear action steps for brands and our internal team.​

  • We design the overarching DSP and PPC architecture for accounts, defining audience hierarchies, funnel stages, and retargeting rules.
  • We lead SEO strategies in the AI era, ensuring brand visibility adapts to how AI systems discover, rank, and recommend products in search environments where traditional tactics no longer apply.
  • We oversee the testing roadmap: which creatives to test, which audiences to prioritize, and when to aggressively scale or deliberately pull back.
  • We build and refine internal tools and processes to manage complex DSP operations with high precision.

Proof Of Work, Not Promises

Our work is measured in hard numbers: sales volume, ROAS, and the stability of results over time.

  • We’ve led strategies that generated over six figures in revenue from Amazon DSP with ROAS above 100 by focusing on timing, audience quality, and message relevance.
  • We help brands move away from wasted spend on cold, low-intent traffic and redirect budget into retargeting segments that drive high-margin growth.
  • We continue to refine our methodology by feeding every campaign’s learnings back into playbooks, templates, and repeatable systems brands can scale with.

Further Reading

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